Custom Printed Calendars Advertise your Business A

365 Times of Exposure

It is well known that offering a promotional calendar for a customers is a great strategy to keep your brand outside in front of people for an entire year. After all, everyone needs a appointments. In fact, most people need more than one (one for that kitchen, one for that bedroom, one for that office, etc.). The ones consult their photo calendars repeatedly throughout the year. Compare that with the exposure you might get with more normal advertising that is go through once and then disposed of!

As a designer with target calendars, I've assisted hundreds of clients produce calendars and seen first hand what a great marketing piece a new well-produced, custom calendar could be. I've also seen how it pays to organize ahead and find a new printer early in the process.

Customize it for Increased Impact

While there are many promotional product suppliers that will offer you a pre-printed calendar using your logo over-printed at the bottom, you should also consider creating your own completely customized calendar. Any custom printed appointments will cost a little more compared to its pre-printed cousin, however, you can make it appeal considerably more directly to your customers. You'll be able to choose calendar photos that highlight your product or service, your local area, or your clients' interests. A appointments that tells a tale about your company, which shows off the character of your employees, as well as that depicts your company's involvement locally will hold much more inbuilt appeal for your customers than a generic appointments with pretty photographs.

I recently worked with a local credit union in the Pacific Northwest to help them produce a tailored calendar. They made a decision that while a customer may appreciate a pre-printed appointments with scenic images, they would have no unique reason to remember as well as think about who gave it to them. Alternatively the credit union held a photo contest between their members with the design of scenery inside Pacific Northwest. They promoted the contest early in the year and generated considerable enthusiasm for the project some time before the calendar was even printed. They gotten a large number of entries, and now we produced an absolutely spectacular calendar that made both the credit union as well as customers feel happy. From both a pleasing and a marketing standpoint, the project was obviously a total win-win.

Don't Forget people Dates!

The credit union example also highlights another custom calendar printing advantage. Because all of the calendar could be customized, they were in a position to include within the appointments dates not only normal holidays but also every facets of the credit union's and the neighborhood community's schedule. Credit union vacations and early closings and also local events were all notable throughout the year. This makes the calendar not only a nice-looking marketing piece and also a tremendously useful tool for the customers, going for one more reason to put the idea on the wall.

Three Measures to Successful Appointments Printing Project

While it is certainly possible to start a calendar venture December 1st and receive the finished product before Christmas, if you do not happen to have a stack of photos all ready to go to the printer, you are probably want to more time than which. Depending on when you need to get calendars in hand and so on your process regarding collecting images, you may need to start worrying around February or 03.

Step One: Find a Appointments Printer

Yes, even before you speak to your boss, it makes sense to find a good calendar printer's. You may be able to work using your local print look on this project, yet chances are you will be better away from finding a printer that specializes in high-quality, full-color calendars. Make sure you look for a printer who you could call on the phone and also speak to! Will the printer be able to respond to questions and guide you through the project from start to finish? If not, then keep looking. A good appointments printer will make sure that you understand all the steps that are involved in the project to ensure there are no surprises in the process.

Be sure to interrogate prospective printers thoroughly. Request prices and turn-around instances. What is included in the price? Are there any artwork, set-up, as well as finishing charges that are not included in the quoted price? Is the printer anticipating finished, print-ready artwork, as well as will they handle the look for you? Can they personalize their calendar designs to suit your needs? If so, can there be an additional cost? Most significantly, ask to receive sample calendars so that you can decide for yourself the quality of the printing, the papers stock and the style.

Step Two: Assemble your In-House Resources

By now, you should have a good suggestion of the parameters to your project. It is now time to get management on board and map out the details. See how many calendars you need and establish a budget. The biggest question is after that you use for art work? What will be the design of the calendar? Do you need to plan a photo as well as art contest? (Kids' drawings make a well-liked calendar theme.) Are you using product images? If so, you may have an inside art department that can help to repurpose existing images. Perhaps you need to work with a photographer (or companion with one in exchange for advertising in the appointments)?

Don't forget the other parts from the calendar. Are you intending to highlight special events as well as dates throughout the year? Maybe there is a logo or other information printed on the calendar page? Does the calendar include any extra pages (apart from the 12 months) for which you should provide text as well as images? Front and back handles? Your printer need to already have let you know what's required.

You will also need to establish a timeline. When do you want the calendars? How are the calendars being distributed? At a convention or other special event? Or even in the mail with time for Christmas? Be sure to know when you need to deliver artwork to the printer's in order to get your photo calendars back in time.

Step Three: Accumulate Images and Date Information

Hopefully, in step one, your printer filled you in on the document formats and file sizes needed for photos, art logos and other information. Or else, get that information and make certain that everyone who is delivering artwork or any other information to you is clear about what is expected. The last thing you desire is to hand almost everything to the printer merely in time to meet your deadline and then wind up with a delay because half the images are extremely low in resolution. If you do not know how to judge the resolution, talk to your printer's. As you get close to the stage where you have everything you need, you may want to talk to your printer's again, just to be certain that you're not leaving anything out. Once you hands everything over to the printer, they should be capable of taking over from there and deliver a great, all-year advertising and marketing piece to you.

Custom Printed Calendars Advertise your Business A

วันศุกร์ที่ 13 มกราคม พ.ศ. 2555

Custom Printed Calendars Advertise your Business All Year Long